Brand Strategy
Digital and Social Media
Art Direction

What if wearing glasses could save the ocean?

 Strengthening their online communication would raise awareness of sea contamination, so we developed a brand ambassador strategy to brought the project to their followers on social media.

To take a step further into their new branding, we upgraded the art direction to transmit fashion, luxury, and sea-related, took new photographic content, developed new social media content, and redesigned their website.

What if wearing glasses could save the ocean?

SEA2SEE, a disruptive sustainable eyewear brand that manufactures their frames with 100% upcycled marine plastic that they collect from the sea themselves.

They had the need to update the way they communicated brand values to enhance the environmental activism they were doing, different from other eco-brands. 

With the update of the claim “A Seastainable Legacy” and following the built archetype, “The Hero”, we moved from a product description and purpose to communication of values, a more aspirational and experiential content.