Wannabe

Brand Identity
Art direction

Wannabe is a new day-light photography studio for rental in Barcelona that is completely equipped for photographers and creative teams. It stands out for its open-plan space with a clean industrial look.

They were in need of a brand identity that was minimal (like the space itself) but also had personality enough to be distinguishable.

This is why for their logotype we used a sans-serif font that played with different weights, and combined it with a serif “w” that could also be used as an icon.

Color-wise, we wanted to make a tribute to the chroma screen that is used in photography sets, so we opted for a bright green to add a pop of colour.

The result is a modern and approachable brand that radiates trust and professionality.

Brand Identity
Art direction

Wannabe is a new day-light photography studio for rental in Barcelona that is completely equipped for photographers and creative teams. It stands out for its open-plan space with a clean industrial look.

They were in need of a brand identity that was minimal (like the space itself) but also had personality enough to be distinguishable.

This is why for their logotype we used a sans-serif font that played with different weights, and combined it with a serif “w” that could also be used as an icon.