UMANAQ

The pursuit of the perfect balance

The colors are neutral and mature, giving the brand a premium perception, accompanied by more vibrant secondary colors inspired by those found in the nature of the golf course itself. 

The art direction seeks to represent that balance between different concepts from the diagonal that separates two concepts; and a photography full of movement but at the same time denoting serenity. 

Moreover, we have been involved in product development, giving much detail to all the little personalized touches that make each of these pieces of clothing authentic luxury. 

Setting the playing field

UMANAQ

When an entrepreneur comes to us with a great business idea and the need to develop a brand to make it a reality. This is the case of Umanaq, a golf enthusiast who wanted to launch a luxury clothing brand specially designed to practice his favorite sport.

The pursuit of the perfect balance

Inspired by the world's most extreme golf course Ummannaq, located in Greenland to represent the effort, perseverance and dedication to become a golf master.

From this premise, we developed the branding and corporate identity under the Ancient Greek term "Areté" translating into supreme excellence; the balance between technique and mentality.

Representing excellence

The finest golf apparel

Moreover, we have been involved in product development, giving much detail to all the little personalized touches that make each of these pieces of clothing authentic luxury. 

With the mix of all the lookbook, e-commerce and graphic photography, some honest but defiant and ambitious copies and an easy and intuitive navigation, we have managed to communicate the style and values of the brand though social media and its website.