NUOC - AlanCrew

NUOC

Branding
Product development
Art Direction
Packaging

Nuoc, a brand that offers a sustainable alternative for single-use water bottles, were in need of solid branding, a distinctive art direction and an attractive packaging before expanding their range of products.

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Being a brand that is defined by its sustainability and portability, it was important to give it an optimistic and lively personality.

The colours for the new visual identity were based on the product range itself, as they were bright and optimistic and worked perfectly with the defined branding.

For the printed applications, the aim was clean and minimalist but, above all, could adapt well to current and upcoming product launches.

Synthesizing the main geometric shape of each product to create a hole on the packaging that could offer a sensory and visual experience at the point of sale to achieve impulse sales. And the large embossed logo on the front has a strong brand presence without visually cluttering.

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