Duuo - AlanCrew

Duuo Vegan

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Natural Brutalism

To enhance the rebranding we did for Duuo Vegan&Eco Shoes, we shot its new footwear collection, creating attractive visual content while transmitting the values of the brand.

Inspired by the architecture of nature and guided by the vegan and sustainable design of the collection, we introduce the Fall/Winter 2020 Lookbook.

For the shooting, we move into an atmosphere with gigantic, yet tiny pieces that remain: against time, against oblivion. Everything that surrounds us inspired us, a dualism between the robustness of limestone and the wild vegetation yet to be explored.

Nature reminds us of where we come from and why we exist. What will remain of these times? What can we do not to harm it and take care of the living beings that live in it? These are some of the thoughts that have inspired this photoshoot that shows the essence of the brand.

This creative concept has enabled us to give the brand's narrative process the importance it deserves: the use of materials that have always been there and what, a priori, might look like waste is now converted into high-quality fashion items.

Moreover, this content has played a fundamental role in the launch of the new collection, both through the web and social networks, since after applying the brand's graphic identity to them, we have been able to develop a dynamic and compact communication between their values and products.

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