Duuo - AlanCrew

Duuo Vegan

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New Era

Change is already a fact, and DUUO launched its 2019 Winter Collection by establishing new brand values: a vegan and sustainable product. Vegan sneakers made from recycled materials but preserving their design and modernity.

As a communication strategy, we divided the different brand values into capsules.

Storytelling

#F**k the habits

It shows the most transgressive side through the break with the established.

It communicates its urban, activist, and bold side aimed at a new generation, who do not understand borders and are against the injustices of the system.

Set Design

Essentials give the name to this capsule to show that design and creativity go beyond the established framework and magnify its value.

Balance games with recycled and natural elements selected in detail to bring them back to an artistic stage giving value to the brand design.

Street Style

Until today, it seemed that a vegan brand had to forget about fashion trends, design, and ergonomics.

But DUUO sets the difference in reinforcing its intentions as a reference of fashion and aligned with everyday life: the street style. A realistic point of view seeking the virtues of its hometown Barcelona, filled with the light of the Mediterranean and its most urban corners.

Illustration set

With this capsule, we wanted to highlight their star product and colorist as a work of art addressed to its animal-loving audience.

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