AlanCrew
AlanCrew
AlanCrew

Buddyswim

Visual Identity
Art Direction
Social Media

Swimming is our passion and ocean is our inspiration.

Born from the love of sea and sports, BUDDYSWIM develops technical equipment for open water swimming. Developed by and for swimmers, all their products are designed to practice it in the safest and most enjoyable way possible while improving the technique, driving the endurance and feeling the ultimate sense of fulfilment.

Reaching a safe harbour

After many years in the market, where their main goal was to create a technical product range that was differential in terms of security and quality; they realized that they were in need of a brand identity.

Seeking a positioning reminiscent of the graphic codes of sport, fashion and specialisation, we came up with a clear and hierarchical identity based on a visible and scalable modular system.

Together with a palette of colours and a typography for casual headlines, this visual universe is capable of adapting and responding to the brand's present and future needs.

AlanCrew
AlanCrew

Swimming together

Considering it is a very niche sector, content-wise we set out to build a community and share helpful information and tips for swimmers of all levels. Thus, we managed to capture the more technical side combined with an imaginarium of travel, sport and adventure.

AlanCrew

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AlanCrew

Buddyswim

Visual Identity

Art Direction

Social Media

Swimming is our passion and the ocean is our inspiration.

Born from the love of sea and sports, BUDDYSWIM develops technical equipment for open water swimming. Developed by and for swimmers, all their products are designed to practice it in the safest and most enjoyable way possible while improving the technique, driving the endurance and feeling the ultimate sense of fulfilment.

Reaching a safe harbour

After many years in the market, where their main goal was to create a technical product range that was differential in terms of security and quality; they realized that they were in need of a brand identity.

Seeking a positioning reminiscent of the graphic codes of sport, fashion and specialisation, we came up with a clear and hierarchical identity based on a visible and scalable modular system.

Together with a palette of colours and a typography for casual headlines, this visual universe is capable of adapting and responding to the brand's present and future needs.

AlanCrew

Diving the Internet

Since they already had strong loyalty from all offline suppliers, the next step was to gain visibility in social media and promote direct purchases on their website. Therefore, we focused on defining, conceptualizing and designing all digital media.

AlanCrew

↑
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