Sunglasses

For their sunglasses campaign, we focused on fashion and the bold trend to wear them just like any other accessory, no matter if it’s indoors or outdoors. To do so, we simulated sunlight with a very intense projection of geometrically shaped artificial light (reminiscent of the new updated pattern) around their faces while in an interior space.

Blue light

Our daily lives are constantly surrounded by screens that emit blue light. We live in a highly digitalized environment. That would become an issue if we didn’t have Barner’s blue light glasses but when wearing them, we can embrace it with no worries. That was the concept behind our photoshoot, where we simulated the blue light we are exposed to on a daily basis.

Reading glasses

As the time goes by, we lose near vision. Especially, in a work environment, where we read constantly, both in digital and paper. Taking this premise for our launching shoot and bringing it to an extreme: we use a grey, old-fashioned office as if it were a sitcom in contrast with colourful stylisms and fresh interactions between the models and the space.