After the success of its Kickstarter, Barcelona-based digital eyewear brand Barner decided to define a new strategy to improve its competitive advantage.

We defined a brand positioning that would be functional with the future development of the company. We started from a storytelling archetype, the Regular Guy, and identified the brand's DNA: functional, belonging and vital.

This freshness was condensed into a corporate slogan: 'The Goodlife is welcome'.

Pattern as identity

These good vibes took shape in a custom pattern inspired by Melbourne geometrical graffitis, with a specific range of color for each frame.

Block the Blue, Live the Light

It was time to launch the blue light glasses campaign and it needed to show the positivity of the brand and at the same time introduce a new product to the public, so we opted for the cause-effect strategy: 'Block the blue, Live the Light'.

We sought to communicate the reality of their new target: digital nomads, taking digital devices to the streets to speak directly to a new generation that takes them everywhere, whether they are working or not.